Why content marketing beats advertising

In a survey of 55 startups content marketing and social media were chosen by startups as the most important tactics for 2015 with display advertising voted the least important tactic for 2015. (http://www.profoundry.co/startup-digital-marketing-survey-results/). With the rise of content marketing, it’s easy to see why it beats advertising on the internet in almost every way. Here[…]

Improve SEO through Site Structure

How to get a higher search engine ranking through increasing the weighted mean of backlinks in your site structure. A Brief History Google originally started as a way for two Stanford students, Larry Page and Sergrey Brin, to easily index and rank academic papers. In order to do this they had to find a way[…]

Understanding SEM strategy

Guide to understanding Search keywords and how it affect user behavior in Search Engine Marketing (SEM) by Mark Koh When people talk and teach about search engine marketing they tend to treat the user behavior of the searcher as equal. This means that they mostly look at the traffic and relevancy of a keyword and neglect how[…]