Joining Data#3 during a time of digital adoption in their marketing team, my role led the digital marketing strategy for campaign owners. This included championing and implementing marketing automation for lead generation, managing agencies for SEO/PPC and web development, and project management for key digital assets such as redevelopment of the website. Achievements – Project[…]

State Trustees

Led the digital marketing implementation and strategy consisting of SEO, SEM/PPC (Adwords & Facebook), Email campaigns and automation, Website design and copy, Analytics and optimization (A/B, MVT & Heatmap testing). Responsible for internal and external stakeholder management across marketing, sales, product, IT and agencies to deliver complete customer journeys for digital campaigns. Achievements – Improved eCommerce[…]

Bluedot Innovation

Bluedot Innovation is a technology company that‘s changing what‘s considered possible in location services by combining cutting-edge innovation and the highest quality execution. Landing Pages The ‘Request a Demo’ page, a simple landing page for visitors to request a demo from one of our sales team. After an inital wireframe design, followed by a mock[…]

Why content marketing beats advertising

In a survey of 55 startups content marketing and social media were chosen by startups as the most important tactics for 2015 with display advertising voted the least important tactic for 2015. ( With the rise of content marketing, it’s easy to see why it beats advertising on the internet in almost every way. Here[…]

Improve SEO through Site Structure

How to get a higher search engine ranking through increasing the weighted mean of backlinks in your site structure. A Brief History Google originally started as a way for two Stanford students, Larry Page and Sergrey Brin, to easily index and rank academic papers. In order to do this they had to find a way[…]

Understanding SEM strategy

Guide to understanding Search keywords and how it affect user behavior in Search Engine Marketing (SEM) by Mark Koh When people talk and teach about search engine marketing they tend to treat the user behavior of the searcher as equal. This means that they mostly look at the traffic and relevancy of a keyword and neglect how[…]

How to Take Initiative

Why will alone is not enough, you have to plan to take action. How to take initiative and go above and beyond expectations.  In one of my previous post – What I learned working in a startup – I talked briefly about taking initiative, or more specifically I talked about how to take initiative. During my time[…]

What I learned working in a Startup

The Social Network is one of my favorite movies so you can believe my excitement when I first started working for a venture capital funded tech startup just like the one in the film. Like the film, during my time that I got to feel that thrill of the hunt, whether it was creating a new product[…]