Joining Data#3 during a time of digital adoption in their marketing team, my role led the digital marketing strategy for campaign owners. This included championing and implementing marketing automation for lead generation, managing agencies for SEO/PPC and web development, and project management for key digital assets such as redevelopment of the website.
- Project lead on the development of new company website, this project included managing internal and external stakeholders, such as a web development and SEO agency, salesforce CRM and marketing automation integration, content and CMS backend, and server infrastructure.
- Launched end to end digital lead generation campaign using PPC advertising, email automation and lead scoring through IBM marketing cloud for Cloud solution services. Increasing web leads by 40 percent and improving percent of marketing qualified leads.
- Optimised campaign tracking through Google Analytics, focusing on improving middle of the funnel acquisition and increasing ROI improving conversion rates from 6% to 12% across site.