Led the digital marketing implementation and strategy consisting of SEO, SEM/PPC (Adwords & Facebook), Email campaigns and automation, Website design and copy, Analytics and optimization (A/B, MVT & Heatmap testing). Responsible for internal and external stakeholder management across marketing, sales, product, IT and agencies to deliver complete customer journeys for digital campaigns.
- Improved eCommerce sales by 80% over 2 months through optimisation of paid media buy, landing page conversion and email automation.
- Project lead on the State trustees Content hub/blog including website design, content marketing strategy, Gated content acquisition and social media strategy (https://www.statetrustees.com.au/live-on)
- Implementation of Salesforce Marketing Cloud/Exact Target for Email Automation for marketing and sales
- Lead and developed Facebook Advertising strategy and creative for eCommerce and lead generation.
- Developed optmisation strategy through use of web, CRM, and paid media analytics